One of the things that we do at theMediaFlow in our approach to staff training is start at the beginning, so that our people understand the basic origins of information retrieval (as it applies to the web). To truly understand and be able to lead, innovate and market a product or concept online you need to get it from first principles. Following instructions will only ever take anyone so far, for a limited period of time. You know the type…read a few blogs in 2007 that talked about having lots of links to help you rank, and then something about free online directories and well, it all went wrong from there. I think the thing that’s changed is that Google have got better at detecting your shite linkbuilding tactics. One thing that I find consistently frustrating and surprising whenever I talk to some site owners and some fellow search professionals is this kind of victim attitude in response to Google updates “they keep changing the rules”… Having been around before Google, having used HotBot and the Yahoo! Directory to find pages on the web you get a certain sense of context. As any beard-sporting, elbow-pad-wearing history teacher will tell you in order to truly understand the present and drive the future, you first need to understand the past.
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